YWCA GREATER MEMPHIS TEA PARTY
SHE LEAD: A CELEBRATION OF LEGACY & LEADERSHIP CLIENT: YWCA GREATER MEMPHIS
TEA PARTY 2026
STRATEGIC DIRECTION
The She Lead Tea Party was designed as a signature gathering celebrating leadership, legacy, and the impact of women within the community. Our role was to support the campaign with cohesive visual direction and structured sponsorship materials that aligned with the event’s elevated tone and mission-centered focus.
This initiative required a balance of elegance and clarity, honoring the history of YWCA Greater Memphis while inviting continued partnership and community engagement.GOAL
The primary objective was to:
• Elevating brand perception for the annual event
• Driving ticket sales and attendance
• Securing sponsorship partnerships
• Reinforcing YWCA’s leadership and community impact
• Creating visual cohesion across all promotional touch points
Every asset needed to reflect credibility, warmth, and intentionality.
AUDIENCE
The target audience included:
Community leaders
Corporate sponsors
Young professionals
Supporters of women’s empowerment initiatives
The visual and messaging approach had to resonate across generations, balancing bold energy with professional refinement.
CREATIVE & VISUAL DIRECTION
Visually, we leaned into elegance and legacy, using intentional typography, balanced layouts, and structured hierarchy to create a presentation that felt elevated and celebratory.
The design approach emphasized:
• Clean, refined composition
• Clear messaging structure
• Strategic sponsor placement
• Cohesive branding aligned with YWCA’s established identityThe goal was to create materials that felt both beautiful and purposeful while reflecting the weight and significance of the occasion.
MULTI-CHANNEL ROLL OUT STRATEGY
To build momentum, we developed a cohesive rollout across:
Social Media
Save-the-date graphics
Ticket announcements
Sponsor spotlights
Countdown reminders
Engagement-driven posts
Sponsorship Materials
A structured sponsorship packet outlining tiers, benefits, and brand exposure
Clear visual hierarchy to support corporate buy-in
Eventbrite Ticketing Platform
Branded event graphics
Consistent messaging alignment
Clear, conversion-focused ticket descriptions
The goal was to ensure that whether someone encountered the event on Instagram, in a sponsor conversation, or on Eventbrite, the experience felt unified and compelling.
SPONSORSHIP DEVELOPMENT
To support fundraising efforts, we developed a structured sponsorship packet designed to clearly communicate investment tiers, visibility benefits, and partnership value.
The packet was organized to:
• Present the event narrative first
• Outline audience reach and impact
• Clearly define sponsorship levels
• Simplify decision-making for potential partners
This structured approach allowed corporate sponsors to easily understand their role, visibility, and alignment with the mission.
OVERALL IMPACT
The She Lead Tea Party campaign reflects the power of thoughtful strategy paired with cohesive design, strengthening sponsor relationships, enhancing brand presentation, and supporting community engagement efforts.
SPONSORSHIP PACKET DESIGN
The packet was intentionally organized to guide potential sponsors through a clear narrative, beginning with the event’s mission and audience reach, followed by defined sponsorship tiers and visibility benefits.
Each tier was designed to:
• Clearly outline brand exposure opportunities
• Present measurable visibility value
• Reinforce mission alignment
• Make sponsorship selection straightforward
This structured presentation was developed to support both fundraising momentum and long-term partnership cultivation.
MISSION PAGE
This section was structured to connect sponsors emotionally to the initiative. Clear hierarchy and intentional typography guide readers through the organization’s impact goals while reinforcing the deeper purpose behind sponsorship support.
TIER PAGE
Sponsorship levels were organized with clear visual separation, defined benefits, and structured pricing to simplify the decision process. The layout ensures that value is easily understood at a glance while maintaining visual refinement.
COMMITMENT FORM
The commitment form was designed to feel seamless and approachable, providing sponsors with a clear pathway to confirm their partnership while maintaining brand consistency throughout the experience.
