MEDIUM INK & COMPANY
BRAND IDENTITY & LOGO DESIGN FOR SMALL BUSINESSES & NONPROFITS
YOUR BRAND IS OFTEN THE FIRST IMPRESSION YOU MAKE
Many entrepreneurs have great businesses but struggle to communicate their vision visually. Maybe you:
✓ Don’t have a professional logo
✓ Have a logo that doesn’t reflect who you really are
✓ Aren’t sure what colors, fonts, or style represent your brand
✓ Need a cohesive visual identity across all platforms
✓ Want to rebrand but don’t know where to start
A strategic, custom brand identity does more than look beautiful, it builds trust, attracts your ideal clients, and makes you instantly recognizable in your market.
LET’S CREATE A BRAND THAT STANDS OUT!
Brand Identity ~ Logo Design ~ Brand Photography ~ Brand Strategy ~
Brand Identity ~ Logo Design ~ Brand Photography ~ Brand Strategy ~
FEATURED CASE STUDIES
I've been fortunate to collaborate with many purpose-driven, action-taking entrepreneurs. What you see here is a curated collection, a snapshot of the work, not the entirety of it. Over the years, I've supported far more brands than I could ever fit on one page.
Take a look at some strategic brand identities we've created together.
Logo Concept & Creative Direction
When designing the identity for Everlove & Joy, our intention was to create a mark that feels refined, timeless, and deeply intentional a visual signature worthy of a luxury journal house.
At the center of the design is a custom, sculptural ampersand symbolizing the union of love and joy. Its fluid, calligraphic form evokes sophistication and grace, while the lower curve seamlessly transforms into a fountain pen nib a subtle yet powerful homage to the art of fine writing.
The pen tip, accented in gold, represents value, permanence, and the elevated experience of putting pen to paper. This is not simply about journaling it is about ritual, reflection, and legacy.
Anchoring the mark is an open book, delicately illuminated, symbolizing stories unfolding, ideas taking shape, and personal narratives preserved with intention.
The final identity balances elegance with meaning positioning Everlove & Joy as a luxury brand rooted in artistry, refinement, and the transformative power of written expression.
THE CHALLENGE: Everlove & Joy needed a brand identity that reflected their warm, romantic approach to wedding planning. They wanted to stand out in a crowded market and attract couples who valued personalized, thoughtful service over cookie-cutter options.
WHAT WE CREATED: → Custom logo design with elegant script elements → Curated color palette (romantic, sophisticated, timeless) → Typography selections optimized for print & digital → Comprehensive brand guidelines document → Social media templates ready to use → Custom business card design
THE RESULT: A cohesive, memorable brand that immediately communicates their premium, personalized approach. Couples now recognize Everlove & Joy instantly across Instagram, their website, and all print materials. The brand has become synonymous with elegant, stress-free planning.
CLIENT: EVERLOVE & JOY | NEW BUSINESS LAUNCHING SOON (COMING SOON)
Logo Concept & Creative Direction
When designing the identity for X-Change Student Life, our goal was to create a mark that felt dynamic, meaningful, and rooted in faith — something that would resonate deeply with youth while visually representing spiritual transformation.
At the center of the design is a bold “X,” symbolizing change and the transformative power of faith in action. The layered geometric elements within the X represent growth, movement, and progression, illustrating the journey students take as they mature spiritually and personally.
The word “CHANGE” is intentionally integrated into the mark, reinforcing the ministry’s mission: lives transformed through Christ. The gold arrow element symbolizes forward momentum, purpose, and divine direction, pointing students toward growth and calling.
The gold cross stands prominently beside the word “Student,” grounding the brand in its faith foundation. Its textured finish adds depth and significance, representing sacrifice, strength, and unwavering belief.
Finally, the handwritten “Life” brings warmth and approachability, reflecting authenticity, community, and the real-life experiences students share together.
The result is an identity that balances energy with purpose, youthful yet grounded, modern yet deeply faith-centered embodying transformation, connection, and the power of spiritual change.
THE CHALLENGE: X-Change Students needed a bold, energetic brand identity that would appeal to students while maintaining professionalism for educational institutions. They wanted something that felt current, engaging, and different from traditional education organizations. WHAT
WE CREATED: → Dynamic custom logo with modern lettering → Vibrant color palette (bold, youthful, professional balance) → Thoughtful typography selections for maximum impact → Complete brand guidelines system → Social media templates designed for student engagement → Email signature templates for professional communications
THE RESULT: A fresh, instantly recognizable brand that resonates with their student audience and positions them as an innovative, forward-thinking program. The visual identity translates seamlessly across digital platforms, social media, and print materials. Student engagement increased as the brand felt more relatable and current.
CLIENT: X-CHANGE STUDENT LIFE MINISTRY WORLD OVERCOMERS CHURCH | MEMPHIS, TN
OUR APPROACH TO BRAND IDENTITY
I like to first begin with clarity. Before a single concept is explored, I take time to understand the heart of the brand, its positioning, audience, and my client’s long-term vision.
From there, I build brand identities that are both beautiful and purposeful designed to reflect where the business is now and where it’s headed. A logo should not simply look good, it should feel grounded, intentional, and built to grow with the business.
Behind every mark is a story. Here’s a closer look at a few featured collaborations.
CLIENT: EVERLOVE & JOY
CLIENT: IV U BY ALANA
CLIENT: HEMPORIUM AVEUNE
HOW WE CREATE YOUR BRAND IDENTITY
Our brand design process is strategic, collaborative, and results in a visual identity you'll be proud to use across all platforms. Here's exactly how it works:
Step 01
CONSULTATION
WEEK 1 - FIRST MEETING
What happens:
We dive deep into understanding YOUR business. We learn about your vision, values, and goals. You share examples of brands and styles you love. We discuss your ideal customer, your market position, and what makes you different from competitors.
What you get:
Clarity on your brand direction and design style. We're on the same page about your vision.
Your time: ~1-2 hours
Step 02
DESIGN
WEEK 1-2 CREATIVE DEVELOPMENT
What happens:
Based on everything we discussed, we develop 3 unique, distinct logo concepts. Each concept reflects a different creative direction so you have real options to choose from.
What you get:
3 completely different logo concepts to review. Each one tells a different story about your brand.
Your time: Review concepts and provide feedback
Step 03
REFINEMENT & REVISIONS
WEEK 2 - REFINEMENT
What happens:
You choose your favorite concept. We refine and perfect it. You get up to 2 rounds of revisions to make sure it's exactly what you envisioned.
What you get:
Your finalized logo that you love and can't wait to use.
Your time: Feedback on revisions
Step 04
BRAND GUIDELINES & DELIVERY
WEEK 2 - FINAL DELIVERY
What happens:
We create comprehensive brand guidelines so you (and anyone else) knows exactly how to use your logo. You receive all file formats ready to use everywhere website, social media, print, emails.
What you get:
• All logo file formats (PNG, JPG, PDF, SVG)
• Complete color palette specifications
• Typography selections & usage guidelines • Comprehensive brand guidelines document • Everything you need to use your brand confidently
Your time: Minimal — just review and start using!
TIMELINE: 1-3 WEEKS FROM CONSULTATION TO DELIVERY
We move fast without sacrificing quality. Your brand is ready to use almost immediately.
BRAND IDENTITY PACKAGES
All packages include: 1 consultation meeting, up to 3 original logo concepts, up to 2 revision rounds, comprehensive brand guidelines, and all file formats (PNG, JPG, PDF, SVG upon request). Fast turnaround: 1-2 weeks.
TEXT BASED LOGO
Perfect for: Solopreneurs, service providers, new businesses, or anyone needing a clean, simple logo on a budget.
What’s Included:
✓ Custom text-based logo design
✓ 1-2 unique concept options
✓ Up to 2 revision rounds
✓ All file formats (PNG, JPG, PDF, SVG)
✓ 2 Rounds of revisions
✓1-2 week turnaround
Starting Investment: $350
Best for: Service providers, coaches, consultants, small nonprofits.
CUSTOM LOGO + BRAND IDENTITY
Perfect for: Established businesses, nonprofits, and anyone wanting a complete, cohesive visual identity system.
What’s Included:
✓ Custom text-based logo design (3 Concepts)
✓ Curated color palette (3-5 colors selected specifically for you)
✓ Typography & font selections
✓ Mini Brand guidelines document
✓ Business card design
✓ Letterhead & stationery design
✓ 1 Social media banner design for platform of your choice
✓ Up to 2 revision rounds
✓All file formats
✓ 2 weeks turnaround
Starting Investment: $750
Best for: Established businesses rebranding, nonprofits, small studios, service-based companies wanting professional presence.
FULL BRAND LAUNCH SUITE
Perfect for: Businesses launching or rebranding who want a complete, polished visual system used consistently everywhere.
What’s Included:
✓ Everything in Custom Logo + Brand Identity
✓ 1 60 Min brand strategy Session
✓ 1 Page Brand Blueprint
✓ A professional email signature layout
✓ Digital Letterhead (Branded Word/Google Doc template for invoices or announcements)
✓ Launch Ready Social Kit (6 Customizable Canva templates)
✓ Business card design (Physical and Digital)
✓ QR Code creation (Links to website or Linktree)
✓ 1 Marketing Material (Brochure or flyer design)
✓ Up to 3 revision rounds
✓All file formats
✓ 3 week turnaround
Starting Investment: $1,450
Best for: Established businesses rebranding, nonprofits, small studios, service-based companies wanting professional presence.
NOT SURE WHICH PACKAGE IS RIGHT FOR YOU?
Book a free 15-minute discovery call and we'll recommend the perfect branding package for your business and budget.
WOULD YOU PREFER TO INVEST IN A STRATEGIC BRANDING SESSION?
A 60-minute strategic session where we map out your complete brand direction, answer all your questions, and create a detailed roadmap before you commit to a project. The $150 fee is fully credited toward your branding package.
Questions? Email us or call 901-261-5413
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Medium Ink Creative Agency not only revamped my website but also added services like email automation and invoicing, making it one of my best agency experiences. I highly recommend them for anyone looking to rebrand and enhance their business.
Lameka Ivy | Ivy Mediation and Consulting
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HIGHLY RECOMMEND!!! From start to finish, Tenia and her team assisted me every step of the way. The communication, details of their work and professionalism were all top notch. Growing a business can be scary, but, when you have a company like Medium Ink, they make the process seamless. Thanks again!!
Terriance White | Bodyworx
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Medium Ink company is top notch. I was beyond satisfied with my company’s website. I’ve used medium ink twice for my website amongst other things. You will not be disappointed using this absolutely professional company.
Sherilline Phillips | Jeps Premium Hair Oil
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This firm is AMAZING! They were able to take our concept for a website redesign and took it to a whole new level! We are currently a lifelong customer and will continue to use their services.
Brandon Thomas | Guilt Free Pastries
Logo Concept & Creative Direction
When designing the identity for Essential Pieces Therapy Plus, our goal was to visually represent wholeness, connection, and the restorative journey of healing.
At the center of the mark is a circular arrangement of interlocking puzzle pieces, symbolizing that every individual is made up of essential parts that together form a complete and unique whole. The circular shape reinforces unity, continuity, and ongoing growth.
The subtle human figures integrated within the puzzle design represent connection, support, and relational care core elements of therapeutic work. The vibrant yet balanced color palette reflects diversity, emotional depth, and the range of experiences clients bring into the therapeutic space.
The “EPT” monogram sits at the center, grounding the design in clarity and professionalism while reinforcing brand recognition.
The typography pairing balances trust and warmth:
The serif typeface for Essential Pieces conveys credibility, stability, and expertise.
The handwritten script for Therapy Plus introduces approachability and compassion, reminding clients that therapy is both structured and deeply human.
The final identity communicates safety, integration, and hope, visually reinforcing the message that healing happens when all the essential pieces come together.
CLIENT: ESSENTIAL PIECES THERAPY PLUS
EXTENDED BRAND PORTFOLIO
READY TO CREATE A BRAND THAT STANDS OUT?
Your free discovery call takes just 15 minutes and costs nothing. Let's talk about your brand vision and see if we're a good fit.
QUESTIONS? EMAIL OR CALL US 901-261-5413