YWCA GREATER MEMPHIS SNEAKER BALL
MEMPHIS MUSIC AGAINST DOMESTIC VIOLENCE
SHE LEAD: A CELEBRATION OF LEGACY & LEADERSHIP CLIENT: YWCA GREATER MEMPHIS
SNEAKER BALL 2024
STRATEGIC DIRECTION
The 2024 Sneaker Ball was designed as a high-energy fundraising event that blended sophistication with approachability, honoring the mission of YWCA Greater Memphis while inviting the community to engage in a fresh, modern way.
GOAL
The primary objective was to:
Increase ticket sales
Strengthen sponsor visibility
Elevate brand perception
Generate excitement across digital platforms
Reinforce the organization’s impact in the community
This event needed to feel celebratory while still aligned with the legacy and credibility of YWCA.
AUDIENCE
The target audience included:
Community leaders
Corporate sponsors
Young professionals
Supporters of women’s empowerment initiatives
The visual and messaging approach had to resonate across generations — balancing bold energy with professional refinement.
TONE & CREATIVE DIRECTION
The tone was:
Bold
Celebratory
Modern
Impact-driven
Visually, we leaned into contrast — pairing elevated event styling with the playful concept of sneakers to communicate accessibility without diminishing sophistication.
The design language emphasized:
Strong typography
Confident color usage aligned with YWCA branding
Clean, dynamic layouts
High-visibility sponsor placement
MULTI-CHANNEL ROLL OUT STRATEGY
To build momentum, we developed a cohesive rollout across:
Social Media
Save-the-date graphics
Ticket announcements
Sponsor spotlights
Countdown reminders
Engagement-driven posts
Sponsorship Materials
A structured sponsorship packet outlining tiers, benefits, and brand exposure
Clear visual hierarchy to support corporate buy-in
Eventbrite Ticketing Platform
Branded event graphics
Consistent messaging alignment
Clear, conversion-focused ticket descriptions
The goal was to ensure that whether someone encountered the event on Instagram, in a sponsor conversation, or on Eventbrite, the experience felt unified and compelling.
SPONSORSHIP STRATEGY & DEVELOPMENT
To support fundraising efforts, we developed a structured sponsorship packet designed to clearly communicate value, visibility, and impact to potential partners.
The packet included:
• Tiered sponsorship levels
• Defined brand exposure benefits
• Event overview & mission alignment
• Visual consistency with campaign branding
The goal was to present corporate partners with a polished, professional investment opportunity, making it easy to say yes.
This structured approach contributed to sponsor engagement and strengthened financial support leading up to the event.
OVERALL IMPACT & RESULTS
The 2024 Sneaker Ball sold out and exceeded its fundraising goal, reinforcing the effectiveness of a cohesive, multi-channel campaign strategy.
Through intentional visual direction, structured sponsor communication, and consistent digital momentum, the event successfully generated strong community engagement and financial impact.
SOCIAL MEDIA CAMPAIGN | DIGITAL CAMPAIGN ROLLOUT
The Sneaker Ball campaign was supported by a multi-phase digital rollout designed to build anticipation, increase sponsor visibility, and drive ticket conversions.
PLANNING A SPONSORSHIP CAMPAIGN OR INITIATIVE?
If your organization is preparing for an event, fundraising effort, or sponsorship outreach, we’d love to explore how thoughtful design and strategy can support your goals.