Frequently Asked Questions
When is payment due?
To begin any web design, branding, or sponsorship packet project, a 50% non-refundable deposit is required upon signing the agreement. This deposit secures your project in our schedule and allows our team to begin the design and development process.
The remaining balance must be paid in full before any final files, website launches, or completed project materials are released.
For rush projects, full payment is required upfront. All required content, images, and materials must also be submitted before work begins to ensure we can meet the expedited timeline.
What services does Medium Ink & Company offer?
Medium Ink & Company is a boutique creative studio that helps businesses and organizations strengthen their brand presence through thoughtful design and strategy.
Our capabilities include:
• Brand identity design
• Website design and development
• Strategic marketing campaign development
• Sponsorship packet design
• Marketing collateral and print design
• Brand strategy consultations
Our goal is to help clients create meaningful, memorable brand experiences that support their growth and impact.
What do you look for in a client or great working partnership?
I love working with impact-driven, service-based solopreneurs who like to have fun in their businesses. Not only do they trust what we do, but they also love to collaborate. Industries can include Professionals, Boutiques, Interior Design, Coaching, Lifestyle, Organizations, and Health/Wellness, to name a few.
What should I look for in a creative agency for mission-driven organizations?
When choosing a creative agency for a mission-driven organization, it’s important to find a team that understands more than just design — they should understand your mission, audience, and long-term impact.
Look for an agency that:
• Has experience working with nonprofits, community organizations, or purpose-driven brands
• Can translate complex missions into clear, compelling visual messaging
• Understands how to design for fundraising, sponsorships, and community engagement
• Offers strategic guidance — not just graphic design
• Takes time to understand your story and goals
At Medium Ink & Company, we specialize in helping organizations communicate their impact through thoughtful branding, strategic marketing materials, and professional digital presence.
How do nonprofits choose the right branding agency?
Nonprofits should choose a branding agency that understands both design and purpose-driven communication.
The right agency will help nonprofits:
• Communicate their mission clearly
• Design materials that support fundraising, sponsorships, and events
• Build credibility with donors, partners, and the community
• Create consistent messaging across print and digital platforms
Nonprofits should also look for agencies that are collaborative, patient, and experienced in translating complex missions into clear visual storytelling.
At Medium Ink & Company, we frequently support nonprofits with:
• Sponsorship packets
• Campaign marketing materials
• Event branding
• Website design
• Strategic marketing support
What form of payment do you accept, and how do I pay?
We accept all major credit and debit cards. Our invoices are processed securely through third party payment system, Stripe.
How do you handle correspondence?
We usually communicate with our clients via email. Once you receive the project preview, we will try to contact you up to three times. If we don't hear back from you after 30 days of our initial email, we will assume that your project is final and no further edits or requests will be initiated.
Is there an additional fee for rush design requests?
Our standard turnaround time for graphic designs typically falls within the range of 7-10 business days. For website designs, the process is generally between 4-6 weeks unless the client opts for our VIP intensive service.
For clients seeking expedited services, we offer the following options for an additional fee:
Completion within 5 business days.
Completion within 3 business days.
Completion within 1 business day.
Please note that these fees are supplementary to the regular service price and must be paid in full upfront, along with the submission of requested content.
What does a brand strategy session include?
A brand strategy session is designed to provide clarity, direction, and actionable insight for your brand or organization.
During a strategy session with Medium Ink & Company, we typically:
• Review your current brand presence (website, social media, messaging)
• Discuss your goals, audience, and long-term vision
• Identify opportunities to strengthen your brand positioning
• Evaluate what’s working and what needs improvement
• Provide strategic recommendations for next steps
Following the session, clients receive a summary of insights and suggested actions to help guide their branding, marketing, or website development efforts.
Why is brand photography important for a business?
Brand photography helps businesses and organizations present themselves in a professional, authentic, and memorable way.
Strong brand photography can:
• Build trust with potential clients or supporters
• Create a consistent visual identity across your website and marketing materials
• Help your audience connect emotionally with your story
• Improve the overall quality and professionalism of your brand presence
For mission-driven organizations, brand photography can also highlight the people, communities, and impact behind the mission, making the work feel more tangible and meaningful.
Do you offer strategy sessions and I have to pay for them?
Yes. We gladly offer strategy sessions for potential clients and current clients. The fee is $150, which will be applied to the client’s project should the client choose to move forward. If the client decides not to move forward with our services, the fee is non-refundable. The strategy session fee must be paid before the client meets with our team.
Does your team provide content for website designs?
Answer: Yes. Our team can assist clients with developing content for their website when needed. We conduct the necessary research to create relevant messaging that aligns with the client’s brand and business goals. While we find that having our team assist with content can help move projects along more efficiently, we also encourage client participation during the content development process. All content will be reviewed and approved by the client prior to publishing. Content may include, but is not limited to, blog posts, about pages, introductions, headers, service descriptions, and product descriptions.
How can professional branding help a small business grow?
Professional branding helps businesses establish credibility, recognition, and trust.
When a business has a cohesive brand — including a strong logo, website, and visual identity — it becomes easier to:
• Attract the right customers
• Communicate your value clearly
• Stand out from competitors
• Build long-term brand recognition
Investing in branding early allows businesses to grow with a strong and consistent foundation.
Will you teach me how to use and maintain my website?
Yes, absolutely! We want to ensure you have access to your website post-launch. After our time together, we provide our clients with On-Demand Tutorials and resources so they can easily update their websites. We walk through your website together and the training is recorded for you. That way you have a keepsake video of the training. Of course, we are always a message away if you need anything!
Am I required to sign a contract/agreement for services?
Yes. We require all clients to sign a contract or service agreement before work begins. This applies to ALL services.
What happens if I refuse to sign your contract/agreement?
Answer: If a client chooses not to sign the required contract or agreement, our agency reserves the right to decline the project. Contracts are in place to ensure that expectations, responsibilities, and project terms are clearly understood by both parties.
How much does it cost to hire a branding or website design agency?
Answer: The cost of hiring a branding or website design agency varies depending on the scope of the project, the level of strategy involved, and the services required. Some projects may focus on logo development or brand identity, while others may involve website design, messaging, and marketing strategy. At Medium Ink & Company, we work closely with our clients to understand their goals and recommend services that align with their vision. Pricing varies by project, and detailed estimates are provided after the initial consultation or strategy session.
Where can I find a branding or website design agency near Memphis, Tennessee?
Answer: Businesses in the Memphis area looking for branding, website design, or digital presence support often work with boutique creative studios that provide personalized strategy and design services. Medium Ink & Company works with entrepreneurs, nonprofits, and organizations seeking to strengthen their brand presence through thoughtful design and strategic guidance.
Is search engine optimization (SEO) included with your design services?
We offer Basic on-page SEO with web design services, which include image optimization, styling tags, etc. We do recommend working with an SEO copywriter who can help conduct keyword research for your copy or an SEO specialist for more advanced strategies.
When should a business consider redesigning its website?
A business should consider redesigning its website if:
• The design feels outdated
• The website isn’t converting visitors into inquiries or customers
• The brand messaging has evolved
• The site isn’t mobile friendly or easy to navigate
• The business has grown and needs a stronger digital presence
A modern website should not only look beautiful but also communicate your value clearly and guide visitors toward taking action.
When will I receive my completed project?
Answer: Project timelines vary depending on the scope of the work and the client’s responsiveness in providing required materials. Once all necessary information and content have been submitted, our team will begin the design process. Estimated timelines will be discussed during the onboarding process and outlined in the client’s agreement.
When will my project files be released?
Answer: Final project files and website access will be released once the remaining project balance has been paid in full. This policy ensures that all services provided by our team are properly completed and finalized.
What does a professional website design process look like?
Answer: A professional website design process typically includes several phases: discovery, strategy, design, revisions, and launch. During the discovery phase, we learn about the client’s goals, audience, and brand identity. Next, we develop the website structure and design concepts that align with the brand. Once the design is approved, revisions are completed and the website is prepared for launch. At Medium Ink & Company, we guide our clients through each step of the process to ensure the final result reflects their vision and supports their business goals.
